Thai people have a refined sense of public image and believe strongly in the concept of saving face. That is, they will go to great lengths to avoid confrontation and endeavour not to embarrass either themselves or other people (unless of course it is Sanuk to do so!). The ideal face saver does not bring up negative topics in conversation, or talk in an argumentative, judgemental or aggressive manner.Raising your voice or losing your temper will never be constructive in Thailand. It will result in loss of face for everyone involved, and you may be ignored as a result. You may notice Thai people smiling in the face of another’s misfortune. This is not a sign of callousness, but an attempt to save face for the person suffering misfortune. Saving face is the major source of the famous Thai smile. It is the best possible face to ease almost any situation.
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